2019 — 2020BANGALORE · ALGONOMY
Understand from
within.
I started with data, integrations and the workings of CRM. I learned to understand the mechanism before proposing a change.
CUSTOMER STRATEGY · CRM · APPLIED AI
Turning customer
behaviour into
growth.
I work across CRM, customer analytics and business to make every interaction more relevant to the customer and more valuable to the company.
DANIEL ENCINAS · MADRID
Understand the customer.
Move the business.
Move the business.
7+years connecting
customers, data and business
customers, data and business
5,5Mmonthly communications
in CRM activations*
in CRM activations*
3countries that shaped
the way I work
the way I work
* Up to 5.5M per month in Chedraui projects through Cognodata.
MY NEXT CHAPTER
Let’s start by
working together.
01 / FOR YOUR TEAM
MY NEXT PROFESSIONAL CHAPTERYour team.
My next chapter.
I’m looking for a team where I can contribute my experience in customer strategy, CRM and leadership. If you need to connect business thinking, data and delivery, let’s get to know each other.
Explore what I can contribute →02 / FOR A PROJECT
ANOTHER WAY TO WORK TOGETHERA specific challenge.
Let’s work on it together.
I can also help with a customer strategy, CRM or automation project, with a clear scope and objective.
Explore a collaboration →A WAY OF SEEING
Your customers are sending signals.
The difference lies in knowing
what to do with them.
I learned to look at that relationship from different places: data in Bangalore, strategy in Madrid and the responsibility of scaling with teams in Mexico City.
Read my story ↗MY JOURNEY / PIECE BY PIECE
Each chapter adds something.
Together, they define me.
A foundation that supports. Gears that connect. Bridges that coordinate. Hands that give direction. Twenty-one pieces, four chapters and a way of working.
DE / ALWAYS EVOLVING01 / 21
01 / The case · the starting point
Understand from
2020 — 2023MADRID · COGNODATA
Connect what I know
to what matters.
In projects for Chedraui, Consum and Forum Sport, I connected data, customer behaviour and commercial decisions. Each piece began to serve a purpose.
2023 — 2026MEXICO CITY · COGNODATA
Help a team
move together.
I led four professionals in Campaign Innovation and CRM Support for Chedraui. Setting priorities, coordinating teams and activating at scale became part of my daily work.
TODAYMADRID · CONTINUOUS LEARNING
More possibilities.
The same judgement.
I keep expanding my training in AI, agents and automation. I want to bring that capability to a team connecting customers, technology and business with ambition and purpose.
Let’s talk about your team ↗KEEP SCROLLING · THE PIECES FITSkip to my experience ↓
EXPERIENCE THAT GIVES CONTEXT
From the question
to the practice.
01PERSONALISATION AT SCALE · 2023–2026Chedraui
Make millions of interactions serve a strategy.
Chedraui
Make millions of interactions serve a strategy.
Through Cognodata Consulting, I led Campaign Innovation and CRM Support for Chedraui, connecting Marketing, Commercial, Data and Technology.
My contribution
- Personalised campaigns, journeys and triggers across email, SMS, WhatsApp and push notifications.
- Direct leadership of a team of four.
- Coordinating the business case, activation and measurement: commercial simulations, A/B testing, control groups and KPI tracking.
Up to 5.5M monthly communications across a base of more than 16M loyalty customers.
02CUSTOMER STRATEGY · 2020–2023Consum & Forum Sport
Turn a customer need into a business initiative.
Consum & Forum Sport
Turn a customer need into a business initiative.
Customer strategy and CRM transformation projects at Cognodata Consulting.
My contribution
- Buyer personas, customer journeys and moments of truth.
- Workshops to translate customer needs into experience opportunities.
- Value propositions and initiatives focused on conversion, repeat purchase and retention.
Connecting customers, business and the CRM platform.
03CUSTOMER DATA & CRM · 2019–2020Algonomy
Give personalisation a foundation that works.
Algonomy
Give personalisation a foundation that works.
Work in Bangalore as part of an international retail analytics and personalisation team.
My contribution
- Business requirements, data flows, ETL and API integrations.
- SQL and Python/pandas for analysis and segment validation.
- Configuration and validation of KPIs, dashboards and campaign workflows.
Coordinating business and technology in an international environment.
Experience gained at Algonomy and through Cognodata Consulting projects.
CURIOSITY WITH DIRECTION
What I’ve learned is a foundation.
What comes next is an open question.
Marketing and Digital Business at ESIC. Currently studying Development with AI at Bigschool, alongside continuous learning in CRM, automation and project management.
Explore education and certificationsHarvardX Machine Learning & AIAnthropic Claude · MCPGoogle Project ManagementIBM Generative AI for Growth MarketingSalesforce Agentblazer Innovatorn8n Workflows · APIs · AI
THE NEXT MOVE