CONSULTING / FOR YOUR BUSINESS
The difference lies in knowing what to do with them. I help you connect customer behaviour, commercial decisions and a way of working your team can sustain.
Let’s discuss your projectCustomer strategy & CRM
You have a customer base, but it is unclear who to prioritise, when to reach out or what to offer.
I work with segmentation, customer value and lifecycle to turn fragmented data into business priorities.
Opportunity map · Priority segments · Activation hypotheses · KPIs
Personalisation & loyalty
Campaigns are running, but the customer experience is still fragmented.
I connect journeys, messages, channels and contact rules so that every interaction has a real purpose and respects the relationship.
Customer journeys · Triggers · Eligibility · Contact policy
Analytics & commercial decisions
The dashboard shows activity. What is missing is an understanding of how much of it creates business value.
I design hypotheses, commercial simulations and measurement frameworks to learn from each activation and decide what deserves to scale.
A/B testing · Control groups · Incremental sales · Promotional ROI
Automation & applied AI
Manual processes take time, while new tools keep multiplying the options.
I start with the process and the team: identifying what to automate, what to integrate and where to test AI with a specific objective, clear limits and human review.
Process mapping · Integrations · Scoped prototypes · Evaluation criteria
HOW I WORK
We agree on the problem, the customer context and the decision that needs to be made.
We choose an opportunity based on value, feasibility and what it can teach us.
We connect data, CRM, processes and owners to put it into action.
We measure, review and use evidence to decide the next move.
BEFORE WE START
My experience is particularly connected to retail and consumer businesses: CRM, loyalty, personalisation and commercial decisions. In our first conversation, we assess whether the challenge and scope fit what I can contribute.
That is the starting point. Before proposing changes, I need to understand the available data, platform, operation and the people who will use the solution.
We agree on the problem, deliverables, owners and how to measure progress. Scope and terms are defined for each project after understanding the context.
LET’S TALK